With the growth of digital media, insight gathering got sloppy. Data is now more freely available, but genuinely fresh insights are not. Big tech platforms claim to provide 'insights', but instead churn up superficial observations.
Sympler provokes emotional truths through chat. In the private spaces of messaging, consumers are the most emotionally honest & colorful.
We pair the nuance-mining capabilities of the best qualitative methods with the efficiency of digital tools to unearth transformative wisdom. Our technology gets to the 'whys' behind the 'whats', engaging in one-on-one conversations at scale.
We call it Living Insights