hello, we’re sympler we grow businesses by understanding humans We discovered that Gen Z see social media as junk food: fun but unhealthy We learned that TV is an antidepressant without side effects We showed Smirnoff that nostalgia is seasonal We revealed that people use ice cream for self-care rather than indulgence We unveiled that the "humble" millennial traveler will flash their loyalty card proudly We used music tastes to define ESPRIT’s perfect buyer We found that identity formation is about imperfection for teens We uncovered that, for many, "living life fully" can mean overcoming trauma Wanna see how it works? Request A Demo