The era of big data, social media and Cambridge Analytica has removed human beings from research. In its hunger for efficiency, technology has erased the people behind the metrics.
While today's research tech delivers more consumer data, Sympler delivers genuinely empathetic insights.
Sympler helps organizations empathize with their communities by provoking emotional truths through conversation. We chat in the private spaces of messaging where consumers are at their most honest & alive.
We pair the nuance-mining capabilities of the best anthropological methods with the efficiency of technology to deliver deeper meaning. Our technology gets to the 'whys' behind the 'whats' by holding one-on-one conversations at scale.